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Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. The Pokémon Company alongside the Natural History Museum are opening a temporary store featuring exclusive items. Fans will find offerings including plush toys, art prints, and writing supplies that are inspired by the institution's theme. The big draw, however, is a limited-edition Pikachu card, given as a gift with purchase for the pop-up. The store will operate both the physical location and its web counterpart from January 26 to April 19.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume filled with stunning illustrations that show creatures in their natural habitats. The concept like what an in-world scientist could produce once trainers submit their data, alternatively what Charles Darwin could have sketched had the Galapagos were populated by Pidgeys rather than birds. Part of the charm stems from the book's serious treatment, presenting Pokémon as worthy of scientific inquiry. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

What Makes This Special Card Different

The company regularly for The Pokémon Company special edition promos celebrating major tournaments and brand collaborations. A lot of these promotional cards often feature the famous mouse Pokémon who serves as the franchise mascot. What distinguishes this latest museum card however, is the unusually large size. Although precise specs have not been immediately shared, its distribution will certainly be strictly limited, with fans limited to just one card per purchase.

Limiting Reseller Activity

According to a company statement, a portion of the pop-up items will also be sold beyond the museum walls. But, a wider release will only be specific stores in the UK. Importantly, collectors will not be able to acquire the card via the online Pokémon Center. Although reseller interest is inevitable, the setup suggests they're going to have trouble hoarding mass quantities on this occasion. If you're feeling left out, there is an alternative like fossil-themed display headed to the Windy City later this year.

"All profits from purchases from the museum store and from its online store, which covers Pokémon products, support the Natural History Museum’s non-profit work. This includes the research of 400 scientists dedicated to conducting studies to discover answers to the planetary emergency," the statement notes.