England's Emma Coates Departs England Under-23s Post to Become Head Coach at National Women's Soccer League's Bay FC
In a significant career move, the 34-year-old coach has resigned her post with the England Women’s Under-23 national team to be appointed head coach for National Women’s Soccer League franchise Bay FC.
Transition Stateside
Her appointment follows the departure of Albertin Montoya, who was at the helm of the California club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.
“It has been a privilege to serve my time with the FA,” commented Coates. “It has been instrumental in my development both in my career and as an individual. Now, I feel ready and excited to test my abilities in a fresh challenge.”
Proven Developer
Since taking charge in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. She will be joined to America is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the Women’s Super League.
Bay FC's CEO, a one-time Football Association technical lead, highlighted Coates's qualifications: “She is both an superb manager, but she also has a demonstrated history of elevating athletes to succeed on the biggest stages.”
“Her leadership qualities are exceptional of squads and building ethos and has the strategic outlook we were looking for,” the CEO stated.
Bay FC's Journey
Bay FC had a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before struggling to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their service and wish them all the best with their new challenge. They have played a pivotal part in strengthening the pathway between the WU23s and the senior squad.”
“Together, they have directly shaped the development of many young players who have progressed into senior Lionesses,” he finished.
Pathway Success
After succeeding Mo Marley in 2023, Coates has been integral to the promotion of multiple players to the Lionesses squad, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for new U23 coaching staff is now underway, as the FA looks to continue the progress of the youth national team in the coming years.
